Acceptable use & messaging policy
Last updated: 2026-10-29
Rules for every business that uses Clozer. They summarise the main obligations – they do not replace Meta's policies or the law.
1. WhatsApp messages
- Message only people who agreed to receive messages from the business.
- A conversation the business starts, and anything outside 24 hours from the customer's last message – approved templates only (the system enforces this).
- Opt-out requests ("STOP", or the Hebrew "הסר") are honoured on every channel (the system enforces this).
- Offer a way to reach a person when the customer asks.
- Comply with the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy.
2. Phone calls
- Call only during the hours the law allows and the dialing hours the business set.
- Honour the do-not-call list (the system blocks dialing a listed number).
- Give notice of recording and follow the law.
3. Email and marketing
- Marketing email only to recipients who consented.
- A simple opt-out in every message.
4. Not allowed
- Spam or contact without consent.
- Illegal, misleading, abusive or impersonating content.
- Selling products or services that Meta's policies or the law prohibit.
- Unlawful data collection, attempts to bypass limits or security, and deliberate load on the service.
5. Enforcement
On a breach or a complaint we may pause the business's outbound dialing or its broadcasts and automations (each separately), and in serious cases suspend the account. A pause never ends a call in progress and never deletes data. Report abuse: edencohen533@gmail.com.