WhatsApp through the WhatsApp Business Platform

Each business connects its own WhatsApp Business account through Meta's sign-up flow (Embedded Signup). We send and receive messages only for the business that connected the number.

Connecting a number

Waiting for external approval / setup

The Embedded Signup connection is built and covered by automated tests, but external businesses can use it only after Meta completes the review of our app. The business pays Meta directly for messages.

Inbox

Available
  • Inbound and outbound text and media messages
  • Assigning conversations to agents
  • Delivery and read statuses

Templates and broadcasts

Available
  • Create, edit and sync templates with Meta
  • Outside the 24-hour window – approved templates only
  • Broadcasts only to people who opted in; opt-out requests are honoured on every channel

WhatsApp voice calls

Planned

Not built.

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